Why Care About Spotted Lanternfly?

Spotted Lanternfly  (SLF)  is an invasive insect that is capable of devastating New York’s agricultural industry and threatens the health of our forests. SLF negatively affects the growth and fruit yields of over 70 different types of plants, such as grapevines, and apple trees. New York stands to lose over $350 million dollars in apple and grape crop revenue due to the impacts of the spotted lanternfly. 

Organizations around the state are working to prevent the spread of SLF. Both dead adults and egg masses have been found in multiple counties in New York, with recently confirmed infestations in Tompkins, Orange, Rockland, and Richmond (Staten Island) counties in New York State. 

What is the SLF Spotters Program?

The SLF Spotters Program aims to raise awareness of spotted lanternfly while tracking the impact of the outreach effort. The program engages local businesses whose customers may be traveling from SLF quarantine zones. Participating businesses receive SLF outreach materials to distribute to their customers, who may be unknowingly transporting the insect.

 The materials have a trackable QR code on them that when clicked brings recipients to the SLF Spotters Information Form. The survey collects information that is aimed to measure the impact of the outreach effort and to identify probable pathways in which SLF may be spread. 

How Can Your Business Help?

SLF is mostly spread by human activities, particularly through the transport of materials that have egg masses on them. SLF can easily hitchhike on vehicles, boats/trailers, outdoor equipment, or any flat surface (view a checklist of where to look for SLF).  

By agreeing to distribute outreach materials to your customers you will be raising their awareness and be providing them with the information they need to learn to recognize and report SLF insects and egg masses and to learn what to do if they find SLF.  

Below is a sample of the outreach materials available. 

Outreach Resources

The resources below can be used to implement the SLF Spotters program on your own. You can order outreach materials from NYS Agriculture and Markets and print off the SLF Spotter QR code labels to attach to the brochures you plan to hand out to businesses. Please include the provided letter to any business that participates. Feel free to use the provided script to engage with businesses. 

Participation in this SLF Spotters program will help raise awareness of the spotted lanternfly and measure the impact of this outreach effort.

Click on the forms below to get involved in this program. 

Information on participating businesses is coming soon.

Have you Received SLF Outreach Materials from a Business?

One of the main components of the SLF Spotters Program is the ability to measure the impact of the outreach effort. Each distributed brochure has a trackable QR code that links to the form below. The form gathers information that will help reveal if the outreach effort has reached the targeted audience along with potential pathways in which SLF may be spread through travel. 

Help Spread the Word!

 We have premade spotted lanternfly infographics that you can share on your social media pages or websites. 

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Rob Williams
PRISM Coordinator

Megan Pistolese
Outreach and Education

Brittney Rogers
Aquatic Invasive Species

Robert Smith
Terrestrial Invasive Species