November 2nd-6th

REGISTER

The Upper Midwest Invasive Species Conference (UMISC) is a biennial conference that addresses all taxa of invasive species. The conference provides numerous opportunities to network with professionals, land managers, researchers, nonprofits, and others.

SLELO PRISM will be presenting on Thursday, November 5th @ 1:30pm on the following topic:

Utilizing Technology to Understand the Effectiveness of Outreach Initiatives 

Raising awareness of the spotted lanternfly is key to preventing it’s spread into new regions. Many programs have engaged the public about this important issue through outreach initiatives, but how do we know if our strategies to raise awareness are effective? The St. Lawrence Eastern Lake Ontario Partnership for Regional Invasive Species Management has developed an outreach strategy that provides a targeted and measurable approach geared toward preventing the spread of the spotted lanternfly through behavioral change.  

Spotted lanternfly infestations have been established in six northeastern states and sightings of individuals have been reported in multiple other states along the east coast. The spotted lanternfly will have a significant impact on the agricultural and tourist industries. Therefore, this invasive pest is considered a high priority prevention species on both a regional and national level.  

Our approach engages local businesses and their customers who are most likely traveling through known areas with established spotted lanternfly populations. Marinas, charters, and outdoor sports stores are among the many businesses that are participating in this effort to prevent and slow the spread of the spotted lanternfly. Join the SLELO PRISM to learn more about this approach, how we have leveraged innovative technological tools to track our audience’s knowledge of the spotted lanternfly and their willingness to take action to help stop its spread.